City-Smart REE Loops: Who's Reclaiming Magnets & Rare Earths from Urban Scrap in 2025?
Cities churn out e-waste loaded with Rare Earth Elements (REEs) like neodymium—think old hard drives, EV motors, speakers. Less than 1% gets recycled, but 2025's "new USA" sees commercial ops scaling up: **hydrometallurgy, hydrogen decrepitation** pull 90–99% purity for new magnets. Amid China tensions, these urban "mines" divert 50k+ lbs yearly, slashing mining's 35% higher energy use. Here's who's leading in metros like NYC, LA, Chicago—feedstock from your curbside bins.
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| Rare earth Magnet Recycling from Hard Drives, Cell Phones, Electric Motors, and other electronic devices. |
### 1. **Hard Drive Magnets: Data Trash to Magnet Mash**
Shredded drives yield neodymium-rich scraps → refined oxides for EVs/wind turbines.
- **Cyclic Materials** (Mesa, AZ urban hub): MagCycle process extracts 90% REEs from drives; 2025 pilot with Microsoft hit 50k lbs. Partners VAC for 100% swarf recycling at SC plant.
- **REEcycle** (TX-based, urban collection): 99.8% recovery via patented chem; buys end-of-life NdFeB magnets from data centers. $5.1M DoD grant for commercial scale-up.
- **Western Digital + PedalPoint/CMR** (CA ops): Eco-acid-free recovery from 50k lbs HDDs; feeds US supply with Au/Cu bonuses.
**City Hack**: Drop old drives at Best Buy—ships to these pros for 90% loop-back.
### 2. **EV & Consumer Magnets: Motors to Magnets**
Dismantle hybrids for dysprosium/praseodymium → short-loop re-mags.
- **HyProMag USA** (Dallas-Fort Worth): Hydrogen processing for 750 tons/year NdFeB; partners ILS for urban HDD/EV scrap. Online 2027, but 2025 pilots hit 1,500 tons potential.
- **Noveon Magnetics** (San Marcos, TX): Grain-boundary tech recycles 99% magnets from e-waste; urban pilots with TdVib for 2 tons/month oxides from drives.
- **Okon Recycling** (Dallas metro): Hydromet buys/ reclaims neodymium scrap; 43% price jump in 2025 for urban hauls.
**City Hack**: Tesla service centers partner for battery/motor drop-offs—routes to HyProMag.
### 3. **Big Tech & Producer Loops: Devices to Defense**
| Stage | What | Where | Who |
|---|---|---|---|
| 1. Creation | REEs mined → oxides | Mountain Pass, CA | MP Materials |
| 2. Use | Oxides → NdFeB magnets → EVs, turbines | TX, KY, CA factories | Noveon, Apple, Tesla |
| 3. End-of-Life | Old drives/motors collected | NYC, LA, Chicago bins | Best Buy, Staples |
| 4. Reuse | Magnets reclaimed → new parts | Urban plants | Cyclic Materials, REEcycle |
OEMs close the circle with certified recovery.
- **Apple + MP Materials** (Mountain Pass, CA): $500M for recycled REE facility; 100% magnets in devices from urban e-waste. Fort Worth plant feeds iPhones/EVs.
- **ReElement Technologies (American Resources Corp)** (IN urban plant): Chromatography pulls REEs from batteries/magnets; $2M DoD grant, 75% less energy.
- **Urban Mining Company** (TX): 90%+ recovery from city e-waste; closed-loop for neodymium in phones/tools.
**City Hack**: Apple stores take old iPhones—Daisy robot extracts magnets for MP.
### Why 2025? Urban Edge
REEs demand hits 305kt REO; recycling could cover 20–30% from e-waste. DoD/EPA funds boost: $92M for Mkango's DFW plant. Cuts CO₂ 70%, secures vs. China 90% grip.
| Step | Action | Win |
|---|---|---|
| 1 | Sort e-waste: Drives/motors separate. | 99% recovery boost. |
| 2 | Drop at Staples/Best Buy hubs. | Free to Cyclic/REEcycle. |
| 3 | Biz? Partner Okon for scrap buyback. | $1–$4.50/lb payout. |
| 4 | Track: Use EPA's e-waste map. | Certify your loop. |
https://globalewaste.org/map/
These ops reclaim 600k tons potential—your old phone powers tomorrow's turbine.

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